Life, 1920-03-04 · page 5 of 78
Life — March 4, 1920 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It features a Templar automobile—"The Superfine Small Car"—marketed as a high-quality, affordable vehicle produced by the Templar Motors Corporation in Cleveland, Ohio. The ad emphasizes the car's luxury features and craftsmanship, claiming it achieves in a small vehicle the quality previously available only in larger, expensive cars. Pricing ranges from $2,685 to $3,585. The only potentially humorous element is the tagline "The Pioneer Builders of Quality Small Cars," which appears designed to position Templar as an innovator in an emerging market segment. However, this reads as straightforward marketing rather than satire. This reflects early 1920s automotive advertising targeting middle-class consumers seeking affordable but respectable vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jhe Superfine Small Car Te MPLAR enclosed cars embody all the empl ar smartness’ of line; hoary of upholstery, per- Ty le fection of finish, and all the completeness of LO 9) \ a l ve equipment that modern custom coach building and M 4 Fe thoroughly honest workmanship have been able to ol Ol produce. To realize their actual beauty we invite Phe Passenger Touring your inspection of the cars themselves. $2685 Two P; Four Pate oe adder ee The Templar, for the first time, makes possible in a small Five Passenger Sedan. . . $3585 car the quality of materials and workmanship heretofore ob- Prices f. 0. b. Cleveland tainable only ina few cars of extreme size and weight. THE TEMPLAR MOTORS CORPORATION 2200 HALSTEAD STREET, LAKEWOOD, CLEVELAND, O. The Pioneer Builders of Quality Small Cars comicbooks.com