Life, 1920-03-04 · page 3 of 78
Life — March 4, 1920 — page 3: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes "La Creole Hair Dressing," a hair treatment marketed to preserve natural hair color and prevent graying. The ad features two women in early 1900s fashion observing a historical scene depicting the transfer of Louisiana from France to Spain in 1770—likely referencing New Orleans' Creole heritage. This historical imagery establishes the product's connection to "Creole" culture and tradition. The advertisement emphasizes that the treatment is "simple" to apply yourself, works without staining the scalp, and guarantees results. It targets both men and women concerned about premature graying. The product was manufactured by La Creole Laboratories in Memphis, Tennessee, and included related items like hair tonic and shampoo.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The transfer of Louisiana from France to Spain in 1770 in the Place D'Armes in old New Orleans explains the heritake of courtly charm which marks the pure French-Spanish ‘Americans known as the Creoles. Fi es i 7 a Times change but beauty lives La Creole hair dressini, helps preserve beauty *[ peace of old Creole days is Zone, but Creole beauty still marks the race, a proof of pure Euro- pean descent and of the care given complexion and hair. For long, decades La Creole Hair Dressing, has been favorite for preserving, the slorious Creole hair in all its wonderful, youthful, lustrous beauty. You should not let your hair grow old Tt is a Breat wron} to let one’s self Srow old looking, and unattractive. The strain of modernlife frequently brings premature gray hairs to handicap both men and women. You are counted as old as you look—no more, no less. It is the wise, right and proper thing to preserve the youthful beauty of your hair with utmost care. La Creole Hair Dressinj is the natural and re- fined way to do it. La Creole treatment ends gray hair At the first sign of gray hair, or if you fear its comin}, begin La Creole treatment at once. La Creole will bring back hair that has Srown pray, Sray-streaked or faded to its youthful color and beauty. It works no sudden change and must not be confused with dyes. Depending on thecondition of the hair and scalp, two to five weeks treatment is required to bring, back any shade—lightest brown to deepest black— whatever the natural color was. Then an occasional application preserves the vigorous healthy color permanently. Apply it yourself LaCreole treatment is very simple. You apply it your- self, It makes the hair soft, wavy, lustrous, eradicates dandruff and promotes the healthy condition of hair and scalp which nature intended. Of course, it cannot stain the scalp or sive the haira dyed look and there is nothing to wash or rub off. Absolutely juaranteed to bring, back the hair's color or money refunded. Send coupon for fascinating, booklet, “La Creole— Hair Beautiful.” Shows the style of hair dressing, best suited to each type of face. All LaCreole Hair Preparations are noted for their excellence La Creole Hair Dressing, price $1.00 La Creole Hair Tonic, price 75e La Creole Liquid Shampoo, price 50c At Drug Storesand Toilet Counters If your dealer can't supply you send his name and address. We will see that you are supplied. LA CREOLE LABO'XATORIES, Memphis, Tenn. LT LL | Pt “ Mademoisetle La Creole”* ‘= 7 |] Lo Creole Laboratories, | i" 238 Tenth St., Memphis, Tenn, } Please send book! ‘La Creole— |] Heir Beautiful,” te » the hair |] dress becoming each dual. comicbooks.com