Life — March 4, 1920 — page 3: what you’re looking at

What you’re looking at

# "La Creole" Hair Dressing Advertisement This is primarily a **product advertisement**, not political satire. It promotes "La Creole Hair Dressing," a hair treatment marketed to preserve natural hair color and prevent graying. The ad features two women in early 1900s fashion observing a historical scene depicting the transfer of Louisiana from France to Spain in 1770—likely referencing New Orleans' Creole heritage. This historical imagery establishes the product's connection to "Creole" culture and tradition. The advertisement emphasizes that the treatment is "simple" to apply yourself, works without staining the scalp, and guarantees results. It targets both men and women concerned about premature graying. The product was manufactured by La Creole Laboratories in Memphis, Tennessee, and included related items like hair tonic and shampoo.