Life, 1920-03-04 · page 11 of 78
Life — March 4, 1920 — page 11: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire. The main content is a large advertisement for Pepsodent toothpaste, featuring a photograph of a dentist demonstrating the product to a woman patient. The ad claims that "6,000 More People Every Day Start Saving Teeth in This Way" using Pepsodent's new formula. It emphasizes the product's ability to remove a "viscous film" that causes tooth decay—a selling point that appears to have been Pepsodent's marketing innovation at the time. The left column contains an unrelated satirical poem titled "The Public: An Improvisation on a Theme" by Edward Hope, mocking public behavior and attitudes. At bottom is a brief humorous "Census Man" exchange about spelling corrections, entirely separate from the advertisement above.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Public An Improvisation on Gd Theme IF. fellow who said, “ The Public be damned!” Showed remarkable self-restraint. . . . The Public is by far the worst Influence 4 Democracy has to contend with. It is forever going on excursions On trains I have to ride on; And [t always takes Its Lunch And its sticky children, which howl and how! Until their fuzzy heads get purple and lumpy 3 Or, if they are older, smear their faces With ting chocolate or bananas or bread erumbs, To the entire satisfaction of the Public, Sprawling close by, perspiring paren- tally. . 6 Wherever the Public goes It takes Its And are always the same, Only worse. Sometimes I get mixed up with the Pub- And then people try to Educate me, 1 Save me from Damnation, And Direct my Welfare And make me Happy. . . People have been doing these things for the Public for years, And the Public is just as Dumb, just as Ignorant, s Damnable as ever. lic infests the strects and the parks and the theatres; ynages to get in almost Everywhere, And it loves to Flock Together. alks on my feet in the Subway; stles vile music off-key into my ar; ews loud gum which smells—not to Heaven; sriably misses the Point laughs perseveringly in the wrong place; es Its Amusements _ slapstick, nether they are Comic or Tragic; since It is the Great Source of Money, ybody tries to cater to Its Taste. And ft hasn't any, - Sometimes f think of joining the Bol sheviki And helping them to wipe out the Bour geoisie, ch, L understand, is much the same as the Public. + that had been Cone, of course, We could execute the Bolsheviki. . ‘Edward Hope. CENsus MAN (to English woman who never neglects her h's).: 1 did not quite understand your husband’s name. Will you please spell it for me? so Woman: Why, yes, it is {-P-S-H-E and two hells, Census Man (to himself): -Insati- ¢ Satan! Would not one suffice? AO Nee 6,000 More People There is a new, scientific tooth paste used on millions of teeth today. You see them everywhere—glistening teeth, con- spicuous for their beauty. Leading dentists all over America are {urging its daily use. Over 6,000 people | daily, on the average, write us for a trial tube. Soon or late all careful people are bound to join these users. But this is to urge you to learn at once what this new method means. To End the Film | The purpose is to end the film—that | viscous film which coats the teeth and | causes most tooth troubles. | You can feel this film. It clings to teeth, enters crevices and stays. The ordinary tooth paste does not dissolve it. The tooth | brush does not end it. So month after Get this free tube and let your mirror show you Pepsodent effects. Pepsodent is based on pepsin, the digestant of albumin, The film is albuminous matter. The ob- ject of Pepsodent is to dissolve it, then to day by day combat it. | | A new discovery has made pepsin possible. Pep- | sin must be activated, and the usual agent is an | acid harmful to the teeth. But science has now found a harmless activating method. And now Pepsadént The New-Day Dentifrice The scientific film combatant, now advised by leading dentists everywhere and supplied by druggists in large jtubes. Every Day Start Saving Teeth in This Way All Statements Approved by High Dental Authorities month it remains there, causing stain tartar and decay. Film is what discolors—not the teet It is the basis of tartar. It holds food su stance which ferments and forms acid. holds the acid in contact with the teeth cause decay. Millions of germs breed in it. They, wil tartar, are the chief cause of pyorrhea. 4 these troubles are constantly increasi: despite the wide use of the tooth brus And film is the major reason. Dental science, after years of searchi: has found a way to combat film. Able a thorities have proved its efficiency countless careful tests, It is now embodied in a dentifrice call Pepsodent—a tooth paste which me« every dental requirement. And a 10-Dj Tube is being offered to let everyone s| what it does. | Watch Your Teeth Whiten this efficient film combatant can be every qd applied. Send the coupon for a 10-Day Tube. Note h ean the teeth feel after using. Mark the abser of the viscous film. See how the teeth whiten fixed film disappears. Compare this new-day method with the old. let the clear results decide what is best for you al yours, Cut out the coupon now. 10-Day Tube Free THE PEPSODENT COMPANY Dept. 116, 1104 S. Wabash Ave., Chicago, IIL Mail 10-Day Tube of Pepsodent to 38 comicbooks.com