Life — February 26, 1920 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Strike Over—We’re Back Again L‘st night we reached an agreement with the Business Office. They yielded practically on every point, but we have promised to say nothing against them, and that the past shall be forgotten. As a matter of fact, when we finally got together, we found the B. O. more human than we had imagined. They got us to admit, in spite of all its faults, that we really believe in this paper, and want to get as many good people as possible to subscribe. We admitted it, at the same time calling their attention to the fact that you can’t always be talking about yourself and your abound- ing merits. It was a great fight while it lasted. There were moments when we almost lost hope, until we remembered that “While there's Lire there's hope.” The B. O. had the wrong idea about us, ae to * {how much you * Se d. H ‘find enclose too. They thought—and frankly said so—that we were highbrows, snobs, intellegentsia. They didn’t realize that we had to adopt an air of superiority towards them as a sort of defensive crust. However, it is now all right. They have agreed to let us do as we please about advertising Lire in this page, and to omit the offensive coupon and accompanying rates when we so desire. On our part, we have agreed, at certain times such as they may designate, upon proper notice, to insert for their benefit neces- sary information about the merits of this paper, subscription rates, etc, as they may desire. As nothing was said about the size of the type to be used for this purpose, we take pleasure in keep- ing our agreement, and at the request of the B. O. we print as follows: Lire is published every Tuesday and dated every Thursday. The news-stand price is ten cents. For this price it furnishes more original pictorial ma- terial than any other weekly in the world. f you want to become a regular subscriber for one year, you can do so by sending five dollars to this office, if you live in the United States. (Cana- dian, $5.52. Foreign, $6.04.) If you want to avail yourself of our special offer for three months, which is open only to new sub- scribers, you can do so for one dollar, if you live in the United States. (Canadian, $1.13. Foreign, $1.26.) The Easter Number, coming on April ist, will be a large double number, not less than seventy-two pages. And yet the price will be only ten cents for this number, as usual. Always be sure and order from your newsdealer ahead. if you are not a regu- lar subscriber. Lire is a family paper. It is better that you should become a regular yearly subscriber, because then Lire comes to the home, and can be read by all the members of the family. We call this fact to the attention of the public generally, and to our readers in particular: that while some of the work by the artists who draw for Lire appears in other periodicals, the best men (as, for example, Mr. Charles Dana Gibson) are prac- tically exclusive with Lire, which always has the first choice of the work of the best men. In. short, Lire is exclusive, is alone in its particular field. The American people must be constantly growing more intelligent, because the circulation of Lire is constantly rising. (P. ‘We may say that the above was written by ourselves, in compliance with the request of the B. O. We believe it fairly expresses their views. There were some more things they wanted to add, but we were firm. We told them they would have to wait until next time.) comicbooks.com