Life, 1920-02-26 · page 31 of 40
Life — February 26, 1920 — page 31: what you’re looking at
What you’re looking at
This is a **Liberty Six automobile advertisement** from Life magazine, not political satire or a cartoon. The silhouetted image shows a 1920s-era motorcar with passengers, and the text promotes Liberty Motor Car Company of Detroit. The ad emphasizes engineering quality and refinement—claiming Liberty has improved its vehicles not by abandoning proven principles, but by perfecting them further. This was standard automotive advertising rhetoric of the era, appealing to buyers' desires for reliability and steady performance. **No satire or political commentary is present.** Life magazine, though known for humor, also carried straightforward advertisements. The page simply represents commercial promotion of a now-defunct American car manufacturer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The soundness and the thoroughness of Liberty engineering have always made themselves pleasantly evident. They are more evident now than ever. The difference in Liberty riding and driving—which has its foundation in sound engineering—has always been distinct and delightful. It is more distinct and more delightful now. Liberty Motor Car Company, The smooth steadiness of Liberty per- formance has always been a distin- guishing mark. It is even more pronounced now. Thus Liberty engineering has im- proved upon itself. Not by turning away from a single basic principle or feature; but rather by steadfastly adhering to those princi- ples, and refining their application to a still higher degree. Detroit comicbooks.com