Life, 1920-02-19 · page 8 of 48
Life — February 19, 1920 — page 8: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for White Trucks, a Cleveland-based vehicle manufacturer. The ad emphasizes White Trucks' superiority in retail delivery service for department stores. The illustration shows a delivery truck at night with uniformed delivery personnel and customers. The text highlights that major department store chains nationwide—including 431 trucks in New York alone—rely on White Trucks for their operations. The ad references specific mileage records (trucks with over 100,000-300,000 miles still in service) as proof of reliability. The key sales pitch appears in italics: "White Trucks **do the most work for the least money**." This is a straightforward product advertisement rather than satire or political commentary—typical of Life magazine's commercial content from this era (appears to be 1920s-1930s based on the vehicle style).