Life, 1920-02-12 · page 40 of 44
Life — February 12, 1920 — page 40: what you’re looking at
What you’re looking at
This is **primarily a page of advertisements**, not satire or political commentary. It contains four commercial ads typical of 1920: 1. **Fifield Shirts** (top left): Promoting spring 1920 menswear imported fabrics, made-to-order from Chicago. 2. **Girard Cigars** (top right): A "genuine Havana smoke" advertisement claiming the product calms nerves and aids digestion—typical health-benefit claims common in early 20th-century tobacco advertising. 3. **The Homestead** (bottom left): A resort advertisement for Hot Springs, Virginia, promoting its mild winter climate and mineral baths as therapeutic. 4. **Maillard Cocoa Chocolate** (bottom right): An established confectionery company (since 1848) advertising from their Fifth Avenue, New York storefront. The page reflects consumer culture and advertising practices of 1920, with no discernible satirical intent or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
} . s 4 » Ad 3% as ai y— a The Fifield Shirts for the Spring of 1920 The decidedly unusual character of both fabrics and patterns emphasizes the smartness of the Fifield importations now being A genuine Havana are made shown : f smoke, rich in fla- Yo order Samples are ready vor, completely sat- | ‘ er 4 isfying, the sure ally ced fon Fifield > oF fteaay shies ey fae & Stevenson: if good digestion and | Mens "Wear i robust health, 328 S Michigan Boulevard Aranio Roig 2 Cangedert: Rhisdetpys _ CHICAGO Se NOMESTESD Hot Springs Virginia COCOA CHOCOLMTE CONFECTIONS WINTER climate is mild and bracing. Virginia sunshine, out- ™& door sports, and the famous mincral | baths will give you a rice uplift comicbooks.com