Life — February 5, 1920 — page 51: what you’re looking at

What you’re looking at

This is **not a cartoon or satire page** — it's a **full-page advertisement** for the Cole Aero-Eight automobile, manufactured by the Cole Motor Car Company of Indianapolis. The ad features a photograph of a "Sportster" model vehicle shown in profile, emphasizing its open-air convertible design with spoke wheels and period styling. Below the vehicle image appears the product name in decorative script lettering, a company logo, and manufacturer information. The tagline (partially visible in OCR) references the car as "speedy" and "economical" — typical early automotive advertising claims. This represents straightforward product promotion rather than political satire or social commentary. It's simply how manufacturers advertised automobiles in this era of Life magazine.