Life, 1920-02-05 · page 48 of 52
Life — February 5, 1920 — page 48: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon. It promotes Chase Velmo, a trademarked upholstery fabric line made by Chase & Company (Boston, New York, Detroit, San Francisco, Chicago). The ad announces a rebranding: Chase Mohair Velvets—previously sold under that name—will now be distributed under the new trademark "Chase Velmo." The ornate border and decorative design are typical of early 20th-century luxury goods advertising. The key selling point is that the fabric is made from "the lustrous fleece of the Angora Coat," emphasizing quality materials. The ad promises the trademark will "afford protection for both you and ourselves," suggesting brand authentication against counterfeits. The company claims to have been "in manufacturing since 1847," establishing legitimacy and longevity in the upholstery business. This is commercial messaging rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sur extensive line of “Il \chair | Upholstery fabries which has been fuorably received under GF the advertised name of Chase Wohair Welvets will i herealter be distributed under hour new registered trade-mark: GiASE Mase Senford Willy, Sashes, Me This individual trade-mark will afford pre both you and ourseliea’ ere stamped oie kal of the Chase Mae ‘elvety whieh are made ftom the lustoays fee of the Angora Coat Jepdens in {TL enufieharing Seinre 1847 comicbooks.com