Life — February 5, 1920 — page 42: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The History of a Word THe trade-mark “KODAK” was first applied, in 1888, to a camera manufactured by and intended for amateur use. It had no “deriva. tion.” It was simply invented—made up from letters of the alphabet to meet our trade-mark requirements. It was short and euphonious and likely to stick in the public mind, and therefore seemed to us to be admirably adapted to use in exploiting our new product. It was, of course, immedi- ately registered, and so is ours, both by such registration and by common law. Its first ap- plication was to the Kodak Camera. Since then we have applied it to other goods of our manufacture, as, for in- stance, Kodak Tripods, Kodak Portrait Attachments, Kodak Film, Kodak Film Tanks and goods. It simply means that they originated with, and are manufactured by, the Eastman Kodak Company. “Kodak” being our regis- tered and common law trade- mark can not be rightly applied except to goods of our manu- facture. If you ask at the store for a Kodak Camera, or Kodak Books Received The Complete Opera Book, by Gustay Kobbe. (G. P. Putnam’s Sons.) More Chapters of Opera, by Henry BA. ward Krehbiel. (Henry Holt & Co.) From Mud to Mufti, by Broce Bair father. (G. P. Putnam’ From a Southern Porc Scarborough. (G. P. Putnam The Heart o low. (The Stratford Com Rapids and Still We Remsen Coles. (The pany.) This Giddy Globe, by Oliver Herford (George H. Doran Company.) The Strangers’ Banquet, by Doms Byrne. (Harper & Bros.) Michacl Forth, by Mary Johnston (Harper & Bros.) America’s Race to Victory, by Liew Col. E. Requin. (Frederick \. Stokes Company.) The Fortune, by Douglas Goldring (Scott & Seltzer.) The Bridge of Time, by William Henry Warner. (Scott & 5. F., Verse. Interviewing, by Ise F. Marcosson. (John Lane Company.) A Landscape Painter, by Henry James (Scott & Seltzer.) Mince Pie, by Christopher Morley (George H. Doran Company.) I Believe in God the Father, by Joe Faville, D.D., Ph.D. (The Stratford Company.) IFE has nothing better to offer than a pal that is con- Kodak Amateur Printers. The name “Kodak” does not mean that these goods must be used in connection with a Kodak camera, for as a matter of fact any of them may be used with other apparatus or Film, or other Kodak goods and are handed something not of our manufacture, you are not getting what you specified, RENE rus which is obviously unfair both ROSEDALE. to you and to us. stant, a slave that is willing, a guardian that is alert; in other words, a Palisade Police Dog. PALISADE If it isn’t an Eastman, it isn’t a Kodak. EASTMAN KODAK COMPANY, Rocuester, N. Y. Joxes, of New Orleans: “There is nothing to the nomination. It will have What Is a Business Man ‘ to be McAdoo. The country expects a an Lowden. We need a business % Se VPs , of New York: “Tam for this man for President.” Jones, of St. Louis: “There's no chance of beating Wood. The country demands a business man for President this tim Jones, of Seattle: “The Republicans will be foolish if they don’t nominate Harding. They ought to see that a busi- ness man is the logical choice for Presi- dent.” business man for President.” Joxrs, of Kansas City: “Tam fed up on theorists; it’s time to talk common sense, This man Coolidge looks good to me. A business man is what we need for President.” Joxes, of Denver: “ Their minds are already made up. It will be Hoover. They know they can't elect anybody but a business man.” comicbooks.com