Life — February 5, 1920 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Michelin Tire Company advertisement**, not political satire. It features the famous Michelin Man ("Bibendum"), the brand's iconic mascot—a rotund, anthropomorphic figure made of stacked tire rings with a cheerful face. The ad promotes Michelin's "Double Cords" tires, highlighting three innovative features: double cord construction, double rubber cushions, and a new long-wearing tread. Text emphasizes Michelin's historical tire innovations from 1891-1915, culminating in this latest product. The Michelin Man's jovial thumbs-up gesture and exaggerated proportions serve as straightforward advertising imagery rather than satire. This appears to be a standard commercial advertisement in *Life* magazine's pages, not political or social commentary.