Life, 1920-02-05 · page 2 of 52
Life — February 5, 1920 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Michelin Tire Company advertisement**, not political satire. It features the famous Michelin Man ("Bibendum"), the brand's iconic mascot—a rotund, anthropomorphic figure made of stacked tire rings with a cheerful face. The ad promotes Michelin's "Double Cords" tires, highlighting three innovative features: double cord construction, double rubber cushions, and a new long-wearing tread. Text emphasizes Michelin's historical tire innovations from 1891-1915, culminating in this latest product. The Michelin Man's jovial thumbs-up gesture and exaggerated proportions serve as straightforward advertising imagery rather than satire. This appears to be a standard commercial advertisement in *Life* magazine's pages, not political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the three following exclusive features: 1st — Double Cord construction. 2nd—Double cushions of rubber, 3rd—A new long-wearing tread. Michelin Double Cords are the latest achievement of the house that contributed the following improvements to the tire world: First Detachable Cycle Tire —Michelin, 1891 First Pneumatic Auto Tire —NMichelin, 1895 First Successful Non-Skid —Michelin, 1905 First Demountable Rim —NMichelin, 1906 First Universal Tread Casing —Michelin, 1915 For a new degree of motoring satisfaction use Michelin Double Cord Tires. MICHELIN TIRE COMPANY Dealers in all parts of the World MILLTOWN 338 NEW JERSEY ry rf i 4 \ \ comicbooks.com