Life — February 5, 1920 — page 10: what you’re looking at

What you’re looking at

# Analysis This is a **Mimeograph machine advertisement**, not a political cartoon. The page features an illustration of a pheasant (the hunting reference in the headline) and promotes the Mimeograph as a business tool. The ad uses a playful analogy: just as pheasant hunting is "the finest of sports," the Mimeograph offers "thrills" for business users. The pitch emphasizes the machine's speed (5,000 shots per hour) and efficiency for reproducing letters, diagrams, maps, and forms—departing from "beaten track" business practices. The pheasant image is purely metaphorical, linking the sport's excitement to the device's capability. This is straightforward product advertising targeting business owners seeking modern, economical reproduction technology, with promotional booklet offered by A.B. Dick Company.