Life, 1920-01-29 · page 33 of 38
Life — January 29, 1920 — page 33: what you’re looking at
What you’re looking at
This is a **Goodyear tire advertisement**, not political satire or a cartoon. The page features a testimonial from W.L. Brant of Indiana Oxygen Co. praising Goodyear Cord pneumatic tires for delivery trucks. The image shows a close-up of a pneumatic tire alongside an inset photograph of an actual delivery truck in use. The advertisement argues that pneumatic (air-filled) tires, invented by Goodyear thirteen years prior, represent a major technological advancement over solid rubber tires. The claims emphasize practical benefits: more deliveries, lower repair costs, better driver comfort, and overall economy. The copy positions Goodyear as a pioneering innovator and invites readers to request cost comparison data. This reflects early-20th-century industrial marketing—using customer testimonials and technical superiority claims to promote newer commercial products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ ‘E make more deliveries and cover more ground on Goodyear Cord Tires than we ever could on solid tires—repairs are far less and our driver works better on them. We find Goodyear Cords tough and altogether econom- ical.” — W. L. Brant, Sec’y and Treas., Indiana Oxygen Co., Indianapolis TATEMENTS like this one strikingly illustrate how perfected pneumatic truck tires are increasing the range and value of motor transportation. In removing the limitations imposed by solid tires, the pneumatics have set free the full abilities of motor trucks to serve with utmost result. Due to the Goodyear Cord construction, originated by Goodyear thirteen years ago, the pneumatic truck tire has been made entirely practical and brought to its present high efficiency. For it is this construction which underlies every element of advantage in the advanced pneumatic truck tire; its traction, cushioning, toughness, nimbleness and all-round economy. Today Goodyear’s pioneering work is expressed not only by the production, for trucks, of Goodyear Co Tires, Tubes, Rims and Repair Materials, but also | its contribution to the development of proper eng pumps, wheels, air gauges and vulcanizing equip This work is expressed also in the telling demonst of pneumatic truck tires by Goodyear’s Akron-to Boston Express, Akron-to-Cleveland Freight Line, Goodyear Heights Bus Service and allied activities in different fields. Conclusive cost data detailing the economy of pn matic truck tires as compared with solid tires can be obtained by writing to The Goodyear Tire & Rubber Company, at Akron, Ohio, comicbooks.com