Life, 1920-01-22 · page 33 of 36
Life — January 22, 1920 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four vintage advertisements: 1. **Applin Apple Juice** — positioned as a premium beverage "served like champagne," suggesting apple juice as an upscale alternative drink 2. **Milo Cigarettes** — delicately scented cigars with gold tips, priced at 25¢/10 or $2.90 per box 3. **Maillard Cocoa and Confections** — established 1848, located at Fifth Avenue and 35th Street, New York, shown with a storefront illustration The only sketch with narrative humor appears at bottom left: a waiter conversation about tipping etiquette (text partially unclear in OCR). **Historical context**: These ads reflect early 20th-century consumer culture normalizing tobacco and sugar products. The tone emphasizes luxury and sophistication—typical marketing strategies before modern health warnings existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\Appliu Ale Juice DELICATELY SCENTED GOLD TIPS 2SAr lO DOX DELUXE OF 1OO $350 If' your dealer cannot supply you write Dept MV. Served like champagne. Dia Lanne 1790 Broads wherever good drinks are appreciated ~~ CHOCOLMATE CONFECTIONS senecished 1848 — = See ie eae dacs ro. Ah” Fifth Avenue ar 35% Street New Yorks comicbooks.com