Life, 1920-01-22 · page 3 of 36
Life — January 22, 1920 — page 3: what you’re looking at
What you’re looking at
This LIFE magazine page (p. 131) is primarily **advertising**, not political satire. The dominant content features a **Sanatogen tonic advertisement** claiming to cure "overactivity or worry" by strengthening nerves—a common patent medicine pitch of the era. The ad includes a testimonial from "Arnold Bennett, the author," suggesting the product helped him. Below are smaller ads for **Major's Cement** (for repairing glassware) and a **Pro-phy-lactic Tooth Brush**. The left column contains a poem titled "The Dying Airship" and a brief article about "Not Guilty?"—regarding Ex-Sergeant Alvin C. York and cigarettes—but these are minor editorial content dwarfed by commercial messaging. The page reflects early 20th-century magazine economics: advertising subsidized publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
x, 7, Soe ne FEE TET Sho Cntre of Seeial Life Casrint lv Chealres and Steps ‘ BILTMORE | WwW =a es $55 NX k | U The Dying alt Airship “A re of Con States Iy has © wings, vely strove to tis Its body lay with earthly things ; once with eagle strength Had urged it ever higher, Now broken by neglect at length, Thi 1 once but to expire Not Guilty? S Ex-Sergeant Alvin C. York cam- paigning against cigarettes? There seems to be doubt about this. In Lire of November 6th it was stated that “the greatest hero «f the world war has announced his inten- tion to tour the country in a campaign against cigarettes.” Thi wement was ba ticle in the Sacramento Bee of October gth, in which Es rgeant York was ne length as very severely g the use of cigarettes by s of the A, E. F. and the send- ing of them over to France. 1 on an ar- Intimate friends of the hero, how- ever, declare that it is not so. “This is all news to us,” writes one of them. “York is no crusader, and, as far as any member of this organiza- tion has observed, he has no desire to force his ideas or ideals upon other folk.” Good! We are glad to have our hero relieved from this responsibility. “Nothing wrong— except your nerves!” VER-ACTIVITY or worry have drained the nerve cells of their reserve fuel. The question of what to do in such a crisis no longer puzzles those who know from their own experience of the value of Sanatogen. They know that a few weeks’ regular use of this natu- ral food-tonic seldom fails to strenghthen the system and compose nerves that are “hungry” be- cause Sanatogen gives the cells purest albumen, easily and quickly ‘assimilable, and organic phos- phorus —"in euch a form,” as Dr. C. W. Sa leeby says, "that the nerves can actually take hold of it. Thus it is but natural that so many Sanatogen users are able to endorse the remark of Arnold Bennett, the author: “The tonic effect of Sanato- gen on my nerves is simply wonderful.” Is this not assurance that Sanatogen is capa- ble of helping you as it has helped others? Sanatogen is sold by good druggists every- where, in three sizes, from $1.20 up. Write today for interesting booklet to THE BAUER CHEMICAL CO., Inc. 115 West 18th Street, New York City SE Sanato Endorsed by Physicians th The Best for Repairing ‘Gliasware Crockery, Vases, Meerschaum, Furniture, Books, Tipping Billiard Cues, &e. Use Major’s Cement Rubber and leather. All three kinds, 15e per bottle. Dealers: Please send for special offeri Extablished 1876 never decay) h clean tonic ee? en Tooth Brush pro-P! THAT HAPPY MOMENT WHEN YoUR Wire UNEXPECTEDLY COMES IN WITH A FRIEND comicbooks.com