Life, 1920-01-15 · page 36 of 36
Life — January 15, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **beauty product advertisement**, not political satire. The page promotes Woodbury's Facial Soap with a how-to guide for reducing enlarged nose pores—a common cosmetic concern for the era. The large photograph shows a woman's face in profile, highlighting the nose to visually demonstrate the problem being addressed. The advertisement explains that nose pores enlarge due to excess oil glands and poor maintenance, then provides a detailed treatment regimen using hot water, soap, and ice. The pitch emphasizes that results improve gradually with persistent use, discouraging unrealistic expectations of quick fixes. A sample cake and booklet titled "A Skin You Love to Touch" are offered for 6 cents—a common direct-mail marketing technique of the 1920s period. This reflects early-20th-century advertising's focus on women's beauty standards and skincare as a purchasable solution to perceived flaws.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nose Po How to reduce them OMPLEXIONS otherwise flawless are often ruined by conspicuous nose pores. The pores of the face are not as fine as on other parts of the body. On the nose especially, there are more fat glands than elsewhere and there is more activity of the pores. These pores, if not properly stimu- lated and kept free from dirt, clog up and become enlarged. To reduce them: wring a soft cloth from very hot water, lather it with Woodbury’s Facial Soap, then hold it to your face. When the heat has expanded the pores, rub in very gently a fresh lather of Woodbury’s. Repeat this hot water and lather application several times, stopping at once if your nose feels sensitive, Then finish by rub- bing the niose for thirty seconds with a piece of ice. Notice the improvement the very first treatment —a promise of what the steady use of Wood- Facial Soap will do. But do not expect to ge completely in a week a condition resulting from long-continued exposure and neglect. Use this treatment persistently. It will gradually reduce the enlarged pores and make them inconspicuous. Begin tonight the treatment your skin needs Get a cake of Woodbury’s Facial Soap and begin tonight the treatment your skin needs. You will find Woodbtiry’s on sale at any drug store or toilet goods counter in the United States or Canada. A 25c cake will last a month or six weeks. Sample cake of soap and booklet of famous treatments for 6c For Ge we will send you a trial size cake (enough for a week or ten days of any Woodbury Facial treatment) together with ne booklet of famous skin treatments, “A Skin You Love to ‘ouch, Write today to The Andrew Jergens Company, 1oo1 Spring Grove Avenue, Cincinnati, Ohio. If you live in Canada, address The Andrew Jergens Company, Limited, 1001 Sherbrooke Street, Perth, Ontario, comicbooks.com