Life, 1920-01-15 · page 30 of 36
Life — January 15, 1920 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising**, typical of 1920s Life magazine. The only editorial content is two brief humor snippets: **"His Credit Doubtful"** jokes about credit assessment—two credit managers discussing a man from "Pigville Center" whose creditworthiness is unknown because he always pays cash, making him impossible to evaluate through credit history. **"The Will to Believe"** satirizes how people accept absurd lies when told in confidence, suggesting that delivery and tone matter more than plausibility. The remainder features product advertisements: Cuticura Soap, Egyptian Deities cigarettes (marketed as sophisticated), Bevo soft drink (Anheuser-Busch), and Fownes Gloves. These ads reflect early-20th-century consumer culture and marketing strategies, with Egyptian imagery used to suggest luxury and exoticism in the cigarette advertisement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OLISH! ARIES | wee, A Flat Mandatory | "Yes," resumed the Plump One,“ is certainly queer. Why, this fall y washed the ¢ I sez, like this, ‘See here, Your Best Asset — A Skin Cleared By — Cuticura Soap Alldroggists: Soap 2S, Ointment 25 & 0, Taleum 2 Sample cach free of **Outieara, Dept, B, Boston.” EGYPTIAN DEITIES “The Utmost in Cigarettes’ End or Cork Tip o People of culture and rejinement invariably PREFER. Deities to any other cigarette ding aay! y it i elles in the Work! Bevo is a part of the fame ~~ it makes good sportsmen and more enjoyable sport-- good fellowship, health and refresh- ment~~ best to train on and gain on. ~ THE BEVERAGE Tho alt- year-round sott drink Serve it cold ANHEUSER-BUSCH ST.LOUIS Sold everywhere ~ familics supplied by grocer. druggist and jealer- -Visitors are cordially invited to inspect our plant. His Credit Doubtful First Crepit Man: How about Jones of Pigville Center? Secoxo Creoit Manx cash, so we don’t know how bh —St. Augustine f The Will to Believe “But how did you get her to believe such an outrageous lie?” “T told it to her in strict confidence.” OWNE NAME IN EVERY PAIR Those who sell Fownes Gloves do not have to force or explain their wares. Since 1777 buyers have found them the best of FOR MEN. WOMEN & CHILDREN comicbooks.com