Life, 1920-01-08 · page 31 of 44
Life — January 8, 1920 — page 31: what you’re looking at
What you’re looking at
This is primarily a **business advertisement**, not a political cartoon. It promotes the Addressograph, a machine that prints addresses and names on documents mechanically. The image shows a woman operating an Addressograph machine at a desk, with a letter from International Harvester Company displayed above as an example of the machine's use. The company letter testifies to how valuable the Addressograph is for their business operations—printing names on dividend checks, shipping tags, payroll forms, and stockholder notices. The "satire" here is gentle corporate marketing: the page presents a testimonial letter (made to look official) alongside the advertisement to convince potential business customers that the Addressograph saves time and money while ensuring accuracy and uniform appearance. For modern readers, this represents early 20th-century office automation advertising—demonstrating how businesses adopted mechanical solutions to handle repetitive administrative tasks before computers existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
INTERNATIONAL HARVESTER COMPANY io OF anew Fane Orvaarne tovemem Mecomven jevennamonas carrey sbareveegrerh Ceapary 901 Woot Fas Doren 2 Sueseoy Hilaete 7F' Pidben Frist attressograrhe. In eur Chieage atvertising copartoont, an siectrie AMdressogresd epeedily addressee, (yperriter atyle, Ue large eenthly etition of cur exployes ant eur dealers! engurions te our treasury é eogragd adtresnen stochdolters: emeting and prony eoticens In our several sanafecturing plants, etdor Attresserzapde taprint expleyes' namy, meters, ott © varios pay roll forma. Aelepnone, #0 conaléar IMs Tours very tty, TeTIMATISRAL WaT ERPY CF ALEBICA © “Aivertiviae Tanager Addressograph Handles All Forms—Dividend Checks to Shipping Tags C' INSIDER the many profitable ways this world institution uses the Addressograph, In_ their numerous offices, large and small, in executive and shop departments, wherever names are copied again and again, the Addressograph effects decided econo- mies in time and money. Costly errors never occur. Uniform neatness prevails. dresses, and other data 15 times faster than by hand from typewriter-style type easily embossed on durable metal plates. Names can be classified any desired way. Remarkable Selector Attachment automatically prints any classifications ; skips all others. Do you realize the full possibilities of the Addresso- graph in your business? Free trial of Hand Addresso- graph will reveal surprising advantages. No cost, no Alddressogfaph. |) TRACT MARK (4) Concerns in all lines of business find the Addresso- graph similarly indispensable. It prints names, ad- 993 W. Van Buren St. comicbooks.com