Life, 1920-01-08 · page 2 of 44
Life — January 8, 1920 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a Michelin tire advertisement**, not political satire. It appears in *Life* magazine (a satirical publication that also carried ads) and promotes Michelin's "Double Cord" tire technology. The ad features: - A large tire illustration with a **Michelin Man mascot** (the recognizable character made of stacked tire rings) - Marketing copy emphasizing three innovations: double cord construction, double rubber cushions, and improved tread durability - Claims of superior performance and "long-wearing" capabilities The small figure beside the tire is the iconic **Michelin Man** (Bibendum), the company's anthropomorphic brand mascot since 1898. There is **no political cartoon or satire here**—this is straightforward commercial advertising using the brand's established visual identity and marketing language typical of early-20th-century tire promotions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Purlished Weehiy by Lile Publishing Conpaey ‘ab 17 West sist Street, Ne N.Y. Aseual Subscripts, F Vol. 75, No. 1940." Ja “LIFE: MICHELIN DOUBLE CORD Double Layers of Cords Between Double Cushions of Rubber Méart’ Double Tire Service Michelin Double Cord Tires combine in’ one product for the first time three supreme advantages: 1st — Double Cord construction. 2nd—Double cushions of rubber. 3rd—A new Long-Wearing tread. The Michelin Double Cord Casing is built up of double layers of cords, each double layer at right angles to the next. Ordinary cord tires are built up of single layers at right angles to each other. Endless comparative tests prove that the Michelin Cord, reinforced by this double-cord construction, is unsurpassed for freedom from blow-outs. Another advantage: Between each double layer of cords in the Michelin construction there is a double cushion of rubber. This greatly increases the resiliency of the tire. Still another advantage: The new tread on the improved Michelin Cord is perhaps the most durable tread ever produced. In short the new Michelin Double Cord Tire in- troduces an entirely new degree of satisfaction in motoring. MICHELIN TIRE CO., Milltown, 'N. J. ae and the Briush Pemena 2 New comicbooks.com |