Life, 1920-01-01 · page 35 of 48
Life — January 1, 1920 — page 35: what you’re looking at
What you’re looking at
This is a **Goodyear tire company advertisement**, not political satire. The page promotes pneumatic (air-filled) truck tires over solid tires for commercial hauling. **The pitch:** A testimonial from P. P. Triller, purchasing agent for The Wadley Company (produce wholesalers in Indianapolis), claims pneumatic tires offer multiple advantages—they reduce fuel consumption (1.5% less gasoline on 90-mile runs), improve driver morale, prevent cargo damage through reduced jarring, and provide better traction in mud compared to solid tires. **The evidence:** A photograph shows a Goodyear Cord tire still functioning after nearly a year of continuous hauling, demonstrating durability. The advertisement emphasizes cost savings and efficiency—appeals to business owners managing truck fleets during the prosperous 1920s before the Depression. This represents early automobile industry advertising targeting commercial users rather than consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright 1929, hy The Goodyear Tire & Ruber Cx, Abrva, 0 es JIEUMATICS offer all-round advantages over solid tires in our hauling—save trucks, loads, and improve working spirit of drivers. Thev require 1% less gallons of gasoline on a 90-mile run. Solid-tired trucks sway over the road, but trucks on pneu- matics run straight. Goodyear Cords are giving excellent service.’-—P. P. Triller, Purchasing Agent, The Wadley Company, Produce Wholesalers, Indianapolis, Indiana the past year Goodyear Cord Tires for An 1 describes the present mechanical condition of have demonstrated their ability to reduce a Goodyear-Cord-equipped truc being far better than time and costs in comparison with solid tires in the could be expected on solid tires after a similar long term service of the company quoted here. of hard work. A go-mile trip has been made repeatedly on the pneu- matics in 3 less hours and with 14% less gallons of gasoline than when covered by a solid-tired truck. Due to the jarring and shifting action of trucks on solid tires delicate produce has been damaged frequently, Additional information concerning the results obtained whercas the pneumatics prevent such loss. with pneumatic truck tires can be obtained from local Mud stalled the solid-tired trucks, but the tractive Goodyear Truck Tire Service Stations or by writing to Cords have proved dependable under all ad- The Goodyear Tire & Rubber Company, at Akron, road conditions. The photograph above affords additional and important evidence by showing i x res still on duty after nearly a year of continuous hauling. ) puuiiin rf} (| comicbooks.com