Life, 1920-01-01 · page 3 of 48
Life — January 1, 1920 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's an Ide Collars advertisement from Geo. P. Ide & Co. of Troy, New York. The ad uses the heading "Intuitive Commendation" to frame a marketing pitch: friends notice quality collars, and Ide Collars are supposedly so well-made they distinguish the wearer's taste. The photo shows a man modeling the product—specifically two collar heights ("Thorndyke 2¼ in." and "Kempton 2⅜ in."). The text emphasizes that collars come "crisp and shapely" from the laundry, appealing to men concerned with appearance. This is straightforward early-20th-century menswear marketing with no detectable political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AREA INTUITIVE COMMENDATION Unsolicited, some friend says:—Thats a well-Alting collar you have on. ‘What make is it ee people DO notice little niceties of dress. ine times in ten, your riends are better able to distinguish “collar becoming-ness’ than you urself. Their eyes are etter than your mirrors [DE Collars come in for many, many fran expressions of commend- ation from the very people who are most’ exacting in such matters. Back fiom the laundry they come —crisp an hey come crisp ay Shorndyke 2% in. nen Jo fe ane okempton 2% in. fo Two heights in a style - most popular just no ; “Upon Request Good Mens Wear Stores have ( Ide Collars or can get them jer you OLLARS comicbooks.com