Life, 1919-12-25 · page 2 of 37
Life — December 25, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Piso's cough medicine advertisement**, not political satire. The page depicts a winter scene where two men are exposed to harsh snowy conditions—one carrying newspapers, another coughing into his hand—with a horse-drawn vehicle visible in the background. The advertisement's messaging is straightforward: exposure to winter weather causes coughs and sore throats, and Piso's remedy provides prompt relief. The ad emphasizes the product is "good for young and old," contains "no opiate," and costs 30 cents at druggists. This represents early 20th-century patent medicine marketing, using relatable scenarios of common winter ailments to sell a standard cure-all tonic—typical advertising strategy of the era before modern FDA regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PISOS for Coughs & Colds Exposure Causes Coughs and Sore Throats HOSE exposed to winter’s storms—perhaps out all day in damp clothing —feet wet and shoulders wringing—are bound to develop sore throat‘and troublesome coughs. The important thing is to catch these ills in time. Prompt treatment often keeps real sickness away. Piso’s — always at hand in the medicine cabinet—supplies that ready relief. Good for every member of the family from Baby to Grandmother; it soothes scratchy, tickling throats and allays irritation and inflammation. It relieves hoarseness and trouble- some coughs. Get a bottle of Piso’s today—keep it ready in the medicine cabinet for the first symptom of sore throat or cough. 30 CENTS AT YOUR DRUGGIST’S Contains no opiate Good for young and old Piso’s Throat and Chest Salve is remarkably beneficial when used in connection with Piso’s,