Life, 1919-12-18 · page 51 of 56
Life — December 18, 1919 — page 51: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, circa 1900s-1910s, containing four commercial advertisements with minimal satirical content. The page features ads for: 1. **Rameses Cigarettes** — emphasizing brand consistency ("Nobody ever changes") 2. **Red Cross Cough Drops** — marketed for throat relief, candy consumption, and children 3. **Waterman's Ideal Fountain Pen** — using military medal imagery to suggest the pen's "distinguished service" 4. **Blasco Ibáñez novels** — promoting his literary work The only humor appears in **"The Modern Family Doctor"** anecdote (center), which satirizes **medical specialization**. The joke: rather than having one family doctor, modern Americans now consult separate specialists (eye, stomach, throat, lung doctors, and an osteopath) for different ailments—suggesting contemporary over-specialization had fragmented traditional healthcare. The page reflects early 20th-century consumer culture and advertising trends rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A snseataaneesbies2 (EP 4 CIGARETTES Dont ask eae MEDALS of honor are pinned to the breast for high and distinguished service—for unusual accomplishment in behalf of one’s fellow-men. The world is quick to recognize and proud to reward un- usual service and bestows unusual honor in return. Ideal) ~ Fountain Pen has won its honors of world- approval by SERVICE— unusual service— and is winning new laurels at home and abroad, in business and pleasure. Clipped to the pocket, it is itself a sign of the most distinguished pen service the world knows. | L. E. Waterman Company 191 Broadway, New York City Boston Chicago Famous For 30 Years This delicious hard candy quickly re- lieves coughs and hoarseness. Speakers and smokers depend upon it for throat comfort. Red Cross Cough Drops are also fine for eating. Children love them. They are made of granulated sugar and other pure ingredients. We originated this trade mark many years before the Americas Red Cross Society was formed. Get Red Cross Cough Drops today in handy boxes—packed full—six cents. At Drug Stores and Cigar Stores Made By Candy Bros. Mfg. Co., St. Louis 2 The Modem Family Doctor “Who is your family doctor?” “T can't tell you.” doctor. but nowadays mother gocs to an eye specialist; father to a stomach specialist; my sister goes to a throat specialist; my brother is in the care of a lung specialist, and I'm taking treat- ments from an osteopatn.” —Detroit Free Press. BLASCO IBANEZ’ vivid, powerful novels still dominate the fiction field, Read Mare Nostrum an even greater work than ‘* The Four Horse- men of the Apocalypse.’” Send for a circular of his novels. Each $1.90 E. P. DUTTON & CO., New York comicbooks.com