Life, 1919-12-18 · page 2 of 56
Life — December 18, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Colgate's refillable shaving stick, patented in 1917. The cartoon illustrates wartime applications: soldiers and Salvation Army workers using the product in field conditions during WWI. One sketch shows a Salvation Army doughnut maker using it; another depicts a soldier shaving near combat. A hospital sergeant testimonial praises the product's convenience for troops. The "service" angle emphasizes how the compact, practical design serves military personnel—a marketing strategy tying consumer goods to patriotic wartime support. The bottom section shows the mechanical grip mechanism and refill system. This reflects how American companies marketed products through patriotic association during the First World War.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a 17 Weat tat Steet. New York. N.Y Entered as Second Class Matter at the Post Offce Department ¢ asl Setacriptcn,. Five * jou Th No W907.” Dees Um 198 ‘Copyright in Enguand aod the Deitsh Posestons Shaving Stick paTENTEO 1917 Thousands — literally tens of thousan Another tion Army worker found a man holes inthe celebrated boy” doi 3 shavi » where the fighting was thickest. e cut by the tops of Colgate p borrowed the: Bitle metal: cove: i ce borrowed the li etal cover Hospital Sergeant —— (name on request) of his Col ¢ box and it stayed wrote from the Base Hospital at Camp Devens, y “doughnut girls.” borrowed’ while th lasted." wrote a Mas: r Intyre, rolled the : ; " ;. “At mae Gath 5 1 riend. While using the little box, she w ‘After you've lathered up with Col dough with Nine bottles and punched t . apnel, — Shaving Cream, can you flash a smi GUE Ebe: centre with algate bones: sirapne’. have your teeth measure up to the sea-foam Sketches by C. B. Hill, “Colgate correspondent” with the A. E, F., France, ptraytigpe srognd them? It you one Ribbon Dental Cream, This may not appeal to you. but k it will to every mother’s son who has used a trench mirror the lst 20 months.” N_ bringing comfort to thousands of satisfied shavers, Colgate’s is indeed “‘in the service. For with Colgate’s you get a cool, comfortable shave — with lather which leaves no smart or burn and requires no mussy rubbing in” with the fingers. “Handy Goh You can get this Colgate comfort in any form you prefer—stick, powder sped’ § - ? efill”* Stick, 22¢ orcream. We urge the use of the stick for economy, and of all sticks, Colgate’s “Handy Grip” as the most economical. COLGATE & CO. Established 1806 New York THE"HANDYGRIP* SKE is the thrifty Shaving Stick. It caves you $0 haves below the Unscrew % aste Line” and inch of soap and press it, wet, And the more; you can buy a from the Grip to a new Stick: Refill Stick ensts lesa Refill Stick for the (enough for $0 Ig adheres, to be than complete original metal Grip. shaves)— oll used. Grip, and screws in. comicbooks.comnm