Life, 1919-12-04 · page 77 of 80
Life — December 4, 1919 — page 77: what you’re looking at
What you’re looking at
This is a **Christmas advertisement**, not a political cartoon or satire. The page promotes Charms candy—specifically "Pure Fruit Tablets" priced at 5 cents. The ad features a decorative fruit bowl arrangement alongside product packaging and display boxes. The marketing appeal targets holiday gift-giving: the text encourages readers to buy Charms "by the box" as Christmas presents for families, and specifically suggests using them to decorate Christmas trees ("he wants to trim your Xmas tree with them this year"). There is no political commentary, satire, or caricature present. This is straightforward commercial advertising from an era when Life magazine (before becoming primarily a photojournalism publication) contained substantial advertising alongside editorial content. The product positioning emphasizes the candy's pure ingredients and fruity flavors as a wholesome seasonal gift option.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Christmas Life TS Oe Pe Eo pant idiot THe Wortos Purest ano Finest Fruit Canoies In Eteven Luscious Favors You'll be held between the temptat on to crunch them between your teeth and the desire to let them slowly melt in your mouth. IHINK of how your favorite fruit delights the palate when in season! The memory of its goodness still lingers—only the memory. Recall the actual with CHARMS. CHARMS are a in season. The pure, refreshing juice and luscious favor favorite fruit permeates CHARMS. Whichever way you prefer to eat them--THE FLAVOR CHARMS. Take a few packages home today —or, better still, Buy Them By The Box and give the whole family a treat And don't forget CHARMS for Santa Claus — he wants to trim CHARMS—the square, wholesome candy confection, made of your Xmas tree with them this year, pure sugar, and pure, fresh fruit juices—pure all the way through. THE FLAVOR CHARMS em oo remo comicbooks.com