Life — December 4, 1919 — page 75: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—_ -CHRISTMAS LIFE: _ apes =o es B71 i Freee ae ea ree [S)sss ==e ae pee Ea = 2ce [a] tei E> fal FS eS 2d fo} © Simmons Company, pera = <4) eee) Pee ai eee =e] fo) Pees ad fel Pee This new art of design in METAL BEDS By SIMMONS COMPANY bess4 S EVERY woman knows, the bedroom How beautifully adapted to carry out the equal in all directions, Regular is the hardest room in the house to _ highest type of design is shown in the “Stuyve- finish, silver gray oxidized—rust- furnish. sant” (No, 1802)—one of the striking new proof. The day of the""bedroom set""is past—repeti- STs of designs recently produced by Simmons Tre Movie Verwow—the Sim- tion of design is no longer considered attractive COmPany, now onsale in all the leading stores, ns improvement on the box spring in bedroom furcishings. in both Twin Bed and Double Width models. an This move towards true design in metal beds Finish, oxidized copper — rust- is an example of Simmons Leadership—the proof. latest chapter in twenty-five years of Simmons — caer oomand better bela And it fs the Simmons Company which has consistently advocated the Twin Bed principle. In spite of their weak design, old-style metal beds have been accepted because of their un- doubted cleanliness. Nothing much could be done to better the design, because of the limitations of the avail- able tubing, with its seam and rough spots. The foundation of the whole Simmons pro- gram is the principle—Beds Built for Sleep. If you have children in the family, it may interest you to know, too, that Simmons Com- » Tr was Simmons Company that first saw the pany has carried out this same sleep idea in a @ need for quiet beds. Beds free from squeak, most attractive series of Cribs. rattle and knock. Beds that invite nerve and Now, at last, Simmons Company has ree Pug Sr) poe! * moved these limitations. Ithas produced anew seamless tubing, which _g, That's the Purpose of the Simmons Pressed sn. Bey cost little, if any, more than can be worked freely into the beautiful designs the old-style beds. of the artist—providing a smooth, even founda- _And in Springs—Simmons has perfected t¥o Lenaevervel ‘ tion for the enamel finish types which yield to every contour of the body, rominent merchants everywhere can show hese new Simmons Beds, Brass Beds and - . e ‘et support it in every sleeping position, yoo d erie Your choice of Ivory, Decorative Colors and ** S4PPO Pingt Cribs. They are the fastest selling items in the ; * Hardwood effects. Tue Stumser Kixc—a spring com- dealer's stock, And if you prefer Brass Beds, you will find posed of flexible steel strip If you have any trouble finding them, a post also some very beautiful Simmons models in spirals of high-test spring wire; so card to us will bring you the names of mer- polished and satin finish. combined that the spring action is chants who can give you what you want. SIMMONS COMPANY, Kenosha, Wisconsin SAN FRANCISCO, CALIFORNIA NEWARK, NEW JERSEY MONTREAL, CANADA SIMMONS BEDS-2uit for Sleep 33> Sechles> ccclolzs> 222 lolsee 22 oleae Ste lecosecloles= Setlolss> ceelol | xun | comicbooks.com Sse cee [olsse c2t[o]ss> cee[o) Hiss oes oless cee