Life, 1919-12-04 · page 69 of 80
Life — December 4, 1919 — page 69: what you’re looking at
What you’re looking at
This is a **Christmas advertisement**, not a political cartoon. The page appears from *Life* magazine's holiday issue and promotes Hansen brand gloves as gift merchandise. The imagery shows a detailed illustration of ladies' gloves and gauntlets with decorative stitching. A small holly sprig appears in the background for seasonal context. The advertisement's messaging emphasizes that gloves represent "sentiment and sense"—a personal, meaningful gift choice that demonstrates the giver's "taste and judgment." It appeals to consumers by highlighting the product line's variety (lined/unlined, different styles for different seasons) and encouraging readers to visit their local dealer. There is **no satire or political commentary** present. This is straightforward early-twentieth-century luxury goods advertising that uses emotional language to market a practical holiday gift item.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_- CHRISTMAS LIFE - e Gift of Sentiment —a nd Sense ‘There's a world of meaning ina gift of gloves—a personal touch like the handclasp of friends. And when the glove is a Hansen, there is practical sense, as well as sentiment, in the purchase. It will be a pleasant reminder of the giver, proof of unquestioned taste and judgment. The varicty of the Hansen line in Gloves, Gauntlets, Mittens, lined or unlined, and for any season, allows wide scope in choice. Your dealer can satisfy you, whether with one pair or an assortment. See him. ©. C. HANSEN MANUFACTURING COMPANY 102D Detroit Street, Milwaukee, Wisconsin comicbooks.com