Life — December 4, 1919 — page 67: what you’re looking at

What you’re looking at

This page is primarily an **advertisement** rather than satire or political commentary. It features a magazine illustration of an elegant woman at her vanity, advertising "Fairfax Ivory Fiberloid" toilet articles. The ad emphasizes the product's "rich ivory-like finish and dignified design," promising items like cosmetic jars, hair receivers, and other bathroom accessories made from "solid ivory Fiberloid"—a durable, sanitary synthetic material that mimics real ivory. The text notes these products are "easily engraved and inlaid with artistic monograms in contrasting enamels," suggesting luxury appeal to middle and upper-class consumers. This reflects early 20th-century marketing that sold affordable synthetic materials by emphasizing their ability to replicate expensive natural materials like ivory.