Life, 1919-12-04 · page 61 of 80
Life — December 4, 1919 — page 61: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. The page features a photograph of a woman's face (appearing flushed or perspiring) with two figures visible in the background, likely at a social dance or event. The ad promotes Resinol Soap by addressing a social anxiety of the era: that vigorous physical activity—particularly dancing—would damage a woman's complexion and thereby harm her "social and business success." The advertisement reassures female readers that the soap will preserve their skin's "delicate loveliness" despite exertion. The copy reflects early 20th-century beauty standards and gender expectations: women's social standing depended partly on maintaining an unblemished appearance. The ad also mentions Resinol Shaving Stick for men, positioning the product line as essential for both sexes' social acceptability. This is standard commercial messaging, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_:CHRISTMAS LIFE: rage e, be kept: some over sibili- mmit- ho at coun- ation. After the Dance HE woman who dances, or who engages in any form of exercise, knows the l value of having a complexion which retains its delicate loveliness throughout the glow of her sxertion. Nature intended that your skin should remain smooth and fresh despite the free flowing of the blood that comes from exhilaration, and Resinol Soap is nature's agent for preserving the soft natural bloom of your skin. Resinol Soap is an unusually pure and cleansing toilet soap with qualities that soothe and heal irritations of the skin’s texture. It is the soap for you if you are resolved not to permit skin imperfections to interfere with your social and business success. Resinol Shaving Stick is especially appreciated by young men, who like the way the Resinol in it soothes the face and prevents shaving discomforts. All druggists and toilet goods dealers sell Resinol products KesinolSoagp comicbooks.com