Life, 1919-12-04 · page 2 of 80
Life — December 4, 1919 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **candy advertisement**, not political satire. It promotes Life Savers mints, specifically highlighting their distinctive hole as a patented feature that distinguishes genuine products from imitations. The illustration shows two men examining a Life Savers display—likely a salesman and customer or merchant. The ad uses humor by comparing the candy's hole to "doughnuts and Chinese money," making the hole a selling point rather than a defect. The text emphasizes that genuine Life Savers cost dealers more but justify the price through purity, freshness, and the branded hole feature. It warns against cheaper imitations. The four listed flavors sold for 5¢. This represents early 20th-century branded product marketing, targeting both retailers and consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly by Lile Publivhing Company 7 West 3 N.Y. To be hole-ly satisfied, insist on the HOLE IKE doughnuts and Chinese money, all genuine Life Savers have a hole in the center. Not a dimple or an almost-hole, but a 0 hole that goes clear through. That hole is a patented feature. | It is your assurance that you are getting real, honest-to-goodness LIFE SAVERS ss’ THE CANDY MINT WITH THE HOLE Genuine Life Savers have only purest flavorings. They sell itations on which their profit is’ larger—and then charge so fast they do not lose their delightful flavor and freshness. you as much as you pay for Genuine Life Savers. Far more Life Savers are sold than all imitations combined. To be sure of uniform goodness, purity and Life Savers are made with such care that they cost the freshness, insist on The Candy Mint dealer more than any other mint. with the Hole, Nickel a pack Consequently, some dealers try to sell you the im- everywhere. MINT PRODUCTS COMPANY New York Montreal Four Holesome Flavors: PEP-O-MINT WINT-O. gee O CL-O-VE C : LIC-O-RICE _ r | '/5) ~ comicbooks.comyy