Life — December 4, 1919 — page 2: what you’re looking at

What you’re looking at

# Life Savers Mint Advertisement This page is primarily a **candy advertisement**, not political satire. It promotes Life Savers mints, specifically highlighting their distinctive hole as a patented feature that distinguishes genuine products from imitations. The illustration shows two men examining a Life Savers display—likely a salesman and customer or merchant. The ad uses humor by comparing the candy's hole to "doughnuts and Chinese money," making the hole a selling point rather than a defect. The text emphasizes that genuine Life Savers cost dealers more but justify the price through purity, freshness, and the branded hole feature. It warns against cheaper imitations. The four listed flavors sold for 5¢. This represents early 20th-century branded product marketing, targeting both retailers and consumers.