Life, 1919-11-27 · page 34 of 36
Life — November 27, 1919 — page 34: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a satirical cartoon page. It contains four commercial advertisements typical of early 20th-century American magazines: 1. **Milo Violets** (top left): Delicately scented cigars with gold tips, priced 25¢ individually or boxes of 10/100 for $2.50. 2. **Phez Apple Juice** (top right): Positioned as a champagne alternative for social occasions, marketed to the affluent. 3. **Martin & Martin Shoes** (bottom left): A luxury shoe brand claiming to be the choice of fashionable Americans, with stores in New York and Chicago. 4. **The Hollenden Cafeteria** (bottom right): A Cleveland establishment advertising its novel "cafeteria" concept as something noteworthy. The page reflects **early 1900s marketing to upper-class consumers**, emphasizing quality, refinement, and social status. There is no political satire present—this is straightforward commercial content targeting wealthy readers of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELICATELY SCENTED-GOLD TIPS Q51O 1SSeea8 Ifyour dealer cannot supply you.write Martin & Martin Shoes are the accepted first choice of fashion- able men and women throughout America. Such men and women are always distinguished by gza/ity of ap- parel—they have an unfailing instinct for the dest—and they inevitably find the best wherever it is. Martin & Martin shoes are no better ° because the best people wear them— the best people wear them because they are better shoes. Note—Those who cannot visit the stores, buy satisfactorily by mail. Our fitting charts, simple, accurate and easily used, will be sent Upon request. Martin & Martin Fine Shoes and Hosiery for Men and Women New York: §83 Fifth Avenue & 1 East Thirty-fifth Street Chicago: 326 Michigan Avenue, South Served like champagne, wherever good drinks are appreciated ~ ~ WS a AMlany people have ‘eared tha at The Hollenden “Cafeteria” takes on anew meaning — Fe Hollenden Cleveland comicbooks.comal]