Life, 1919-11-27 · page 29 of 36
Life — November 27, 1919 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a W.L. Douglas shoe advertisement promoting their direct-to-consumer sales model and fixed pricing across the country—a notable business practice for the era. Below the shoe ad are smaller advertisements for Bayer Aspirin tablets and Rameses cigarettes. At the bottom is a **cartoon** titled "The Geers Try to Locate a New Squeak Their Car Has Just Developed"—a humorous domestic scene showing a family in an early automobile trying to identify an annoying mechanical noise. This is simple visual humor about the unreliability of early cars, not political commentary. The page reflects early 20th-century consumer culture: brand-name products, mail-order purchasing, and the novelty of automobile ownership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HZ. THAT HOLDS ITS Ge $522 $620 8720 $B 20 $900 & 919-0 You can save money by wearing Mies a ae ¥ Douglas shoes, the best known shoes in the world. Sold by 106 W. L. Douglas own stores and over 9000 shoe dealers. W.L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be "rick produced for the price. ¥ The stamped price is W. L Doug- ing, < p las personal guarantee that the st of shoes are always worth the price paid forthem. The prices are the same everywhere—they cost no more in San Francisco than they do in New York. W.L. Douglas shoes are sold through our own stores direct to the wearer at one profit. All middlemen’s and manufacturing profits are eliminated. By this method of marketing, ur shoes, W. L. Douglas gives the wearer shoes at the Ic vest possible cost. W. L. Douglas €2. and $8 shoes are absolutely the best shoe values for the money in thistountry. They are the leaders everywhere. W.L. Douglas $9 Name “Bayer” identifies gen- and $10 shoes are made throughout of the finest leather the market affords, > 6 with a style endorsed by the leaders of America’s fashion centers; they com- Vi e Aspirin introduc in li ine quality, style and comfort equal to other m: s selling at higher prices. P ed 900 W.L, Douglas shoes are made by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. CAUTION—Insist upon having W. L. Douglas shoes with his name and price stamped on the bottom. It W, 1. Douglas shoes cannot be obtained in your vicinity, GY, eee eat Mis Doses orderdirect from factory by mail, Parcel Post charges prepaid. Shoe Co. 147 Spark Write for illustrated Catalog showing how to order by mail Brockton, Mass, ‘RTTNews a UA a di ‘ing, $133 Best in the Wertd $4.00 $4.00 $5.00 Insist. on unbroken packages YER-TABLETS ASPIRIN Boxes of 12 tablets Bottles of 25 and 100 Also capsules Amicia is the trade mark of Bayer Manatacture of Monoaceticacidester of Salicylicacid THE GEERS TRY TO LOCATE A NEW SQUEAK THEIR CAR HAS JUST DEVELOPED comicbooks.com