Life, 1919-11-13 · page 8 of 36
Life — November 13, 1919 — page 8: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical content. It promotes the Victrola, a phonograph manufactured by the Victor Talking Machine Company of Camden, New Jersey. The ad emphasizes that major recording artists of the era recorded exclusively for Victor Records, and argues that only the Victrola could properly reproduce those recordings due to scientific coordination between the machine and records. The advertisement includes an image of the "Victrola XVII" model ($300, or $365 for the electric mahogany/oak version) and the famous Victor trademark—"His Master's Voice"—showing a dog listening to a phonograph. This represents early-20th-century consumer marketing emphasizing both artistic prestige and technological superiority as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(FETED Se VICTROLA CThe instrument specially made fo play Victor and Victrola Records The greatest artists of all the world make records for the Victor Company exclusively because they are convinced that only the Victrola brings their art into your home in all its beauty. Such fidelity of tone is possible only because Victor Records and the Victrola are scientifi- cally coordinated and synchronized in the processes of manufacture. They should be used together to secure a perfect reproduction. That is the way for you to hear in your own home the superb interpretations of the greatest artists exactly as they themselves heard and approved their own work Victrola XVII, $300 Victrola XVII, electric Mahogany or Oak, $365 There are Victors and Victrolas in —sat variety of styles from $12 V I to $950. Any Victor dealer will \ Carreky ening gladly demonstrate the Victrola ! Ye Catiany:onte sot Slay “pont favorite minsis. for New Victor Records demonstrated at you. = all dealers on the Ist of each month “Victrola” is the Reg’ comicbooks.comay