Life, 1919-11-13 · page 5 of 36
Life — November 13, 1919 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than satire or political cartoon**. It's a full-page ad for the Irish Linen Society (Belfast, Ireland) from Life magazine. The image shows four formally dressed figures examining linen fabric, with the tagline "There is no substitute for Linen." The advertisement argues that genuine Irish linen is superior to imitation fabrics, and advises consumers to purchase early due to scarcity—particularly important given the many formal occasions during the holiday season when adequate linens are "indispensable." The ad uses the prestige of authentic Irish craftsmanship as a selling point, appealing to middle and upper-class readers of Life magazine who valued quality goods and formal occasions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fhe is NO ; subétilute Inen T IE advantage of the genuine over the so-called substitute ies in the fact that imitations rarely imply perfect taste. True Irish Linen is again obtainable in reasonable quantities. However, the scarcity of this irreplacable fabric makes it advisable to anticipate your Winter needs, and set about making early purchases. This is particularly necessary in the light of the many formal occasions during the holiday season, which make an adequate supply of linens indispensable. Che IRISH LINEN SOCIETY mete sefPm BELFAST IRELAND) BELFAST IRE comicbooks.com