Life — November 13, 1919 — page 35: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. The headline "Nobody Ever Changes from Rameses" promotes Rameses II Turkish tobacco cigarettes by Stephano Bros. The tagline emphasizes brand loyalty—once smokers choose Rameses, they supposedly never switch brands. The visual shows an open box of Rameses cigarettes with packaging displayed. The phrase "The Aristocrat of Cigarettes" claims premium quality. The Egyptian imagery (Rameses reference, decorative borders) leverages exotic appeal common in early 20th-century marketing. For modern readers: this represents an era when cigarette companies advertised openly in mainstream magazines without health warnings, using aspirational messaging to encourage brand consistency among consumers.