Life, 1919-11-13 · page 2 of 36
Life — November 13, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. The Michelin Tire Company advertisement celebrates their inventor's achievements, featuring: - A list of Michelin's "firsts": detachable cycle tire (1891), pneumatic auto tire (1895), non-skid tire (1905), demountable rim (1906), and universal tread casing (1915) - An illustration of the famous "Michelin Man" (the Bibendum character, made of tire rings) seated at a table with two businessmen, gesturing expansively - A framed image showing the world's first pneumatic tire demonstration at an 1895 Paris-Bordeaux race The cartoon serves as **brand storytelling**—positioning Michelin as an innovative leader in automotive technology during the early automobile era. The Michelin Man's prominent placement reinforces brand recognition. This represents early corporate advertising that uses visual character branding to build consumer trust and company prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MICHELIN JAe Master Inventor First Detachable Cycle Tire—Michelin, 1891 First Pneumatic Auto Tire—Michelin, 1895 First Successful Non-Skin—Michelin, 1905 First Demountable Rim—Michelin, 1906 First Universal Tread Casing~ Michelin, 1915 Michelin Tire Co. Milltown, N. J. Canadian Headquarters: Michelin Tire Co. of Canada, Limited 782 St. Catherine Street, W., Montreal Dealers in all parts of the world . Demonstrating the World’s First Pneu- matic Automobile Tire —Michelin in the Paris- Bordeaux Race, 1895. MICHELIN INVENTED the PNEUMATIC AUTOMOBILE TIRE and TUBE - the DEMOUNT - ABLE RIM and MANY TIRE IMPROVEMENTS comicbooks.comba