Life, 1919-11-06 · page 27 of 36
Life — November 6, 1919 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **product advertisement** for Goodyear pneumatic truck tires, disguised as a testimonial article. The page features a photograph of a motor truck delivering milk in upstate New York, with a quoted endorsement from Paul J. Grube, a dairy farmer. The advertisement argues that pneumatic (air-filled) tires outperform solid tires in winter conditions: they prevent slipping, enable faster deliveries, and eliminate the need for horses—thus saving time and money. The "editorial" text presents purported facts: the truck traveled 22,000 miles on original tires; Goodyear Cords supposedly pulled stuck vehicles out of mud. This exemplifies early 20th-century advertising strategy: presenting ads as credible customer testimonies in magazines to lend authority to commercial claims. The modern reader should recognize this as sponsored marketing content masquerading as journalism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ound af uence? bd HE motor truck dealer was right when he advised me to use pneumatics on my dairy farm truck. The Goodyear Cord Pneumatics are good snowshoes for the truck. They plow right through snow and mud. I am never delayed on account of slippery going. The Goodyear Pneumatics are right in every respect for my dairy farm work, winter and summer, and that means they are tough.”’—Mr. Paul J. Grube, Mountain View Dairy Farm, Plattsburg, New York NCOMING winter, with its snow and ice, will bring nothought of frequently delayed milk deliveries to the owner of Mountain View Dairy Farm, near Plattsburg, New York. When the photograph above was taken last Jan- ity, Mr. Grube’s motor truck on Goodyear ord Pneumatic Truck Tires was covering its B-mile route daily just as it had done during S@ihe preceding summer. Under similar conditions, Mr.Grube had known wlid tires to spin and get stuck, and on one occa- son he had used his Goodyear-Cord-equipped i tuck to pull a solid-tired truck out of a miry place. the big Goodyear Cords were saving two hours in the morning, formerly spent ii getting the horses ready; they weresaving much time in collecting milk from neighboring dairymen and, then, in delivering it; and they were saying considerable money under the cost of keeping horses. Now more evidence of the economy of the Goodyear Cords is afforded in their record of 22,000 miles to date, with all four tires still on original air and still rugged looking. This latter fact supplies a very important reason why the general city and rural adoption of Good- year Cord Pneumatic Truck Tires has proved so uniformly successful. THe Goopycar Tire & Russer Company, Akron, OHIO comicbooks.com