Life, 1919-11-06 · page 2 of 36
Life — November 6, 1919 — page 2: what you’re looking at
What you’re looking at
This is a **Willys-Knight automobile advertisement**, not a political cartoon. The page promotes the "Sleeve-Valve" motor technology as Willys-Knight's key selling feature. The advertisement includes a testimonial from a Nebraska car owner claiming 30,000 miles with only $3 in maintenance costs (excluding fuel, oil, tires). This endorsement supports the marketing claim that the sleeve-valve motor "improves with use" and becomes more reliable over time. The illustration shows a rural scene with a Willys-Knight vehicle, emphasizing the car's dependability for everyday American drivers. The slogan "Once a Willys-Knight owner, always a Willys-Knight owner" suggests strong customer loyalty based on the vehicle's mechanical superiority and low operating costs—key selling points during the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
mgeeOHE Jonger owners drive their Willys- Knight cars, the stronger is their en- | dorsement. An owner in Nebraska : sums up the Willys-Knight story in a phrase. “I have covered in my car about 30,000 miles. My total expense, outside of gasoline, oil and tires, during that mileage has been $3.00, with which I purchased a small part.’ Econom- ical dependability, year after year, as the sleeve- valve motor steadily improves for thousands of miles, explains why so many owners say,—‘‘Once a Willys- Knight owner, always a Willys-Knight owner.” WILLYS-OVERLAND, INC., Toledo, Ohio WILLYS-OVERLAND, LIMITED, TORONTO, CANADA comicbooks.comal]