Life — October 30, 1919 — page 6: what you’re looking at

What you’re looking at

# Content Analysis This page is **primarily an advertisement** for Packard Motor Car Company (Detroit), not a political cartoon or satire. The ad argues that Packard maintains high quality standards despite price increases—a key selling point during the 1920s when automobile prices were rising. The text emphasizes that Packard owners are accustomed to "high quality transportation" and that the brand's reputation justifies premium pricing. The small illustration shows a Packard engine and chassis. The "Ask the Man Who Owns One" tagline was Packard's actual marketing slogan, positioning owner testimonials as proof of quality. The ad reflects post-WWI economic conditions when luxury car manufacturers justified inflation by emphasizing craftsmanship and reliability—appealing to wealthy buyers concerned about value retention of their investments.