Life, 1919-10-30 · page 2 of 36
Life — October 30, 1919 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Columbia Motors automobile advertisement**, not political satire. The page appears in *Life* magazine (Vol. 74, No. 1931, dated June 19, 1919). The ad promotes the Columbia Six automobile as "A Car of Charm," emphasizing its mechanical excellence and aesthetic appeal. The accompanying images show the vehicle and a scene labeled "For the Mechanically Inclined," depicting what appears to be a showroom or dealership. The tagline "The Gem of the Highway" presents the Columbia Six as a luxury vehicle combining both mechanical reliability and visual beauty. This is straightforward commercial messaging typical of early automotive advertising—no political commentary or satirical content is evident on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Putilaned Weebly by Lile Publishing Company a8 Weal Bit Steet 9 A Car of Charm To define the irresistible charm of this season's Columbia Coupe and Sedan models is as difficult as to resolve the charm of a beautiful gitl into the perfection of her silhouette, the glow of her check and the wave of her hair. At first glance, the charm of the Columbia Six may scem to come from the beautiful symmetry of the body lines—the work of this country’s leading Then, it may seem to result from the tonal blending of the interior decorati the richness of the fabrics—the utter restfulness of the seats and uphols tery -the excellence of the coach work and the perfection and harmony of the furnishings and fittings down to the most minute details. But to the Columbia owner this charm is even more definite. He fee through the expressed admiration of everyone who sees or rides in his car. He soon learns it is founded on the sound basis of mechanical excellence, five Pamencer achieved by parts makers, cach of whom is an acknowledged leader in his field Prove man, woman, or car false at heart and the utmost exte ishes instantly. The charm of the Columbia Six is a permane after season. And the reason is because the Columbia Six is “Good Ch Through.” COLUMBIA MOTORS COMPANY Detroit, U.S.A. Gem comicbooks.comby