Life, 1919-10-23 · page 2 of 36
Life — October 23, 1919 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a vintage automobile advertisement** for United States Tires' "Royal Cord" brand, not political satire. The illustration shows a 1919-era social scene at what appears to be a country club or park gathering, with well-dressed figures and automobiles. The cartoon depicts leisure-class life of the period—men in suits and hats, women in fashionable dress, vehicles prominently displayed. The advertisement emphasizes the tire's durability and reliability, claiming superior "hidden values" that justify the product's quality through long-term road performance. The satire, if present, is gentle and commercial rather than political—it's aspirational advertising dressed in humor, appealing to consumers' desires for status and reliability. The focus is entirely on product promotion, not social or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ID OYAL CORDS’ are the best tires that the present art of tire manufacture makes possible. They are built to endure. Good looking as they are, their real worth lies in their remarka- ble Aidden values. These values are realized after the tires have become tried veterans of the road—after long, hard service that would end the usefulness of ordinary tires. ‘Royal Cords’ give you the kind of service you want and have a right to expect. Like all United States Tires, they are guaranteed to be fre from imperfections in workmanship and materials, with m limitation as to mileage. United States Tires are Good Tires comicbooks.com({,