Life, 1919-10-16 · page 6 of 36
Life — October 16, 1919 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **Victrola advertisement**, not satirical content. It shows a wooden cabinet phonograph and claims it as "the most famous musical instrument in the world." The ad emphasizes that more people worldwide have purchased Victrolas than any other musical instrument of its type, and that it's endorsed by "the world's greatest artists." It highlights the device's versatility—capable of reproducing violins, bands, pianos, voices—and promises superior fidelity and tone responsiveness. The famous "His Master's Voice" logo (showing a dog listening to a phonograph) appears in the bottom right corner, identifying this as Victor Talking Machine Company's product. This represents early 20th-century advertising that used prestige and mass-appeal claims rather than satire or humor to sell consumer technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oJ! @ most famous musical instrument in the world Victrola fame is based on Victrola guality. More people all over the world have wanted and have bought the Victrola than any other musical instrument of its type. Because the Victrola brings to them the greatest music by the greatest artists. Because it covers the whole field of music—it may be a violin, a band, a piano, a voice, at will. Because the Victrola is supreme in fidelity and beauty of tone. Because of all instruments the Victrola is the most completely responsive to every varying mood, And it is the instrument which the world’s greatest artists have selected as the best. It is the instrument selected by music-lovers throughout the world as the best. It is certainly the instrument which you will want for your home. Victors and Victrolas $12 to $950. Visit your Victor dealer VICTROLA Important Notice. Victor Records and Victor Machines are scientifically coordinated and IP synchronized in the processes of manufacture, and their use, one with the other, is absolutely essential to a perfect reproduction. New Victor Records demonstrated at all dealers on the Ist of each month “Victrola” is the Registered Trademark of the Victor Talking Machine Company designating the products of this Company only VICTOR TALKING MACHINE CO, CAMDEN, N. J. comicbooks.con,