Life, 1919-10-16 · page 6 of 36
Life — October 16, 1919 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **Victrola advertisement**, not satirical content. It shows a wooden cabinet phonograph and claims it as "the most famous musical instrument in the world." The ad emphasizes that more people worldwide have purchased Victrolas than any other musical instrument of its type, and that it's endorsed by "the world's greatest artists." It highlights the device's versatility—capable of reproducing violins, bands, pianos, voices—and promises superior fidelity and tone responsiveness. The famous "His Master's Voice" logo (showing a dog listening to a phonograph) appears in the bottom right corner, identifying this as Victor Talking Machine Company's product. This represents early 20th-century advertising that used prestige and mass-appeal claims rather than satire or humor to sell consumer technology.