Life, 1919-10-16 · page 4 of 36
Life — October 16, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader letters**, not political satire. The main content features: 1. **"Rubberset" advertisement** (right side): A humorous ad for hairbrushes with the tagline "man, oh man! what if the cooties had been RUBBERSET, too!" This references **WWI soldiers' widespread louse infestations**—a genuine wartime problem. The joke suggests Rubberset brushes are so durable they could even survive delousing procedures. The accompanying letter from a soldier (Stanley Shultz) describes using the brush in a "Cootie Mill" process for cleaning clothes. 2. **Left side**: An "Electric Cleaners" advertisement offering various vacuum cleaner brands. 3. **Bottom**: Reader letters about unrelated topics (philosophy, dogs). The humor relies on readers' familiarity with the unglamorous reality of WWI trench warfare—specifically the persistent parasite problem that plagued soldiers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE VOLUME ONE Philosoper and wanted to know How in Hel that cow got in tru s and left its tail on t arige man you know and one man Dreament the he was sittin; the cracked end of the moon trowing com- mets in the sun Just to keep the Heat up So the great one came along and sent » Back to the Earth vel the ‘We will deliver right into y press prepaid, your chee of any on © ELECTRIC CLEANERS listed below and let you try the cleaner thoroughly in your own home before you pay a cent. Apex Liberty Big Ben Little Ben Cadillac Ohio Duntley S. Regina Eclipse Royal Eureka — Sweeper-Vac Frantz hor Premier Torrington Victor Hot Point Western Imperial Electric $3.50 that Balance on our monthly Painless Paying Plan No Extra Charge for Easy Payments Buying from us insures you, without any extra charge, a brand new spick and span latest model Vacuum Cleaner from Worlds Largest Vacuum Cleaner Dealers. Weare special agents for Western Electric and Imperial Electric Cleaners. Information and advice freely given. This offer may be withdrawn at any time, SEND COUPON AT ONCE Li VACUUM CLEANER SPECIALTY CO., Ine. t 131 W. 42nd St.,New York, N.Y. Dept. 17-4 5 iS EX Without obligation send me complete price list and information on your free wial and monthly Painless Paying. = Name — Address Se ee man,ohman/ what if the cooties had been RUBBERSET too! 120 Broadway, New York City March 18, 1919 Rubberset Company, Newark, N. J. Gentlemen : — Mr. Eugene E. Waelden of 98 Nassau Street, this city, fecently sent you a Rubberset shaving brush which I had carried with me while | was in the service, and at his suggestion | am sending you a brief history of the same. This brush I carried in the upper tight pocket of my blouse all the time I was in the army, in cluding while I was in training at Spartanburg, S.C, and as far into France as the Verdun Sector. During this time I either slept in my blouse of used it a8 a pillow, and the brush was in that pocket all the time. At St. Aignon, France, I went through what is known as the “Cootie Mill.” This process consists of a good bath for the man while his clothes are tub. mitted to jressure steam. In the rush I forgot the upper pockets of my blouse and the pride of my army life went through the “Cootie Mill.” It took me over a day to cut the case away from the brush, but after a lot of hard work I was successful. After that I used it the same as usual. I found that it had not been hurt in the least by its experience; the hairs did not come out and | received as much pleasure from the use of it as I had before. 1 consider this a remarkable piece of workmanship. Thave slept on this brush and done about everything it is possible to do to a brush to spoil it, but the “Cootie Mill” was sure one dirty trick to play on a faithful friend. It goes without saying that | am a Rubberset fan from now on. Very truly yours, (Signed) STANLEY SHULTZ RUBBERSET TRADE maRy BRUSHES LATHER HAIR TOOTH This is No. 10 of a series of advertisements NOT WRITTEN BY OUR AD MAN VARNISH STUCCO every bristle gripped Ei VERI. AS I. INGLY in hard rubber! snow an ice off of the north Pole so the World could turn on its axis you know Aristotle in is study of Phenolegy tried to find the Bumt of memery But it was two small But He tought it was in the Back Part of the Head Because People scratch that Part when they want to find the unconches mental modifyeations or the sub concis minde well i like your Paper allright no ofince dont you know i am a theosophists such as life Citartes Drew $23 Howard st sf cal Man's Best Friend 8, 1919. rox oy Lire—Sir: I have just lost the best friend truest pal T have ever had—my little I want to c able space you so kindly cor the humble dog. Am sure if do heaven, my dog and lots of others will be there to welcome you and your st for your magazine has « re for the dog than any other magazine I know of A Lover or Docs. comicbooks.comiyy