Life, 1919-10-09 · page 6 of 48
Life — October 9, 1919 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a W.L. Douglas Shoes advertisement emphasizing the brand's value proposition: shoes priced $5-$10 that are "always worth the price paid" through direct manufacturer-to-consumer sales, eliminating middleman markups. The small cartoon at bottom ("The Last Train") shows figures rushing toward a departing train—a generic comedic situation about missing transportation, common to the era's humor. The right column contains unrelated articles: "Reflections of a Bird Man" (about aviation and observation) and advertisements for "Mum" deodorant and "Major's Cement" glass repair product. **No significant political or social satire is present on this page.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SKILLED Sree IN THE WL “THE SHOE THAT HOLDS ITS nips $520 $600 $700 $g00 $9.00 &. $40.00 You can save money by wearing W. L. Douglas hive, the best known shoes in the world. SSold by 106 W. L. Doug- las own stores and over 9000 shoe dealers. W.L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in sty’ duced for the price. The stamped price is W. L. Douglas personal guarantee that the shoes are always worth the price paid for them. The prices are the same everywhere — they cost no more in San Francisco than they do in New York. W. L. Douglas shoes are sold through our own stores direct to the wearer at one profit. All middlemen’s and manufacturing profits are eliminated. By this method of marketing our shoes, W. L. Douglas gives the wearer shoes at the lowest possible cost. W.L.Douglas $7.00 and $8.00 shoes are absolutely the best shoe values forthe money inthis country. They are the leaders everywhere. W.L.Douglas $9.00 and $10.00 shoes are made throughoutof the finest leatherthe mar- ket affords, with a style endorsed by the leadersof Amer- ica’s fashion centers; they combine quality, style and comfort equal to other makes selling at higher prices. W.L.Douglas shoes are madeby the highest paid, skilled shoemakers,underthe direction and supervision of expe- rienced men, all working withan honest determinationto make the best shoes for the price that money can buy. le, comfort and service that can be pro- HORSE NAILS OF QUAL “The Capewell™ nail is p of quality but the world’s best Capewell nails hold longest. and are tafest. Ik pays horse owsiersto Reflections of a Bird Man Tr sronting ei pend the week-er ir routes to America a \. proper comprel: "s law is n the ten more essent commane ster. To the average stors is as unintel jogical conference sting Another one of the unsolvabh Jems to the ps make Tuning up + much misery to th yr a violin, In the eves of the pilot, the is only a spare part, whose sole is to keep the draught rack: while, from the st. the server, the pilot i chaufieur who relieves tedium of operating a simple machin ADOTHER thing that we . Insist upon having W.L. times take when nobody Douglas shoes with his name and price amped on the bottom toorder by wiaile Mag President W. L. DOUGLAS SHOE CO, 1AT Spark St, Brockton, Mass, a ee wit SN be and keeps the body sweet and der from bath to bath. ‘Mum’? is quiet and gentle. sa delicate habit. 23¢ at Drug and Depattme from us, postpaid, on “Mum” Mfg Co1106 C! airing Gla Crockery, Vaies, Meerechaum, Fi Books, Tigping al Coes, be comicbooks.comay