Life, 1919-10-09 · page 47 of 48
Life — October 9, 1919 — page 47: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It appears in *Life* magazine promoting the Cole Aero-Eight automobile, manufactured by Cole Motor Car Company in Indianapolis. The page features an illustration of a "Sportcoupe" vehicle in profile view against a minimalist background with decorative foliage. The advertisement emphasizes the car as "the criterion of motor car fashions" and "a new automotive achievement," positioning it as a stylish, advanced vehicle. The company's logo and tagline—"Creators of Advanced Motor Cars"—reinforce their market positioning. This represents typical early-20th-century automotive advertising, when cars were luxury goods marketed to affluent consumers through design-focused imagery rather than detailed specifications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sportcoupe ao | (0le wv AL€VO )-F -IGH iT — THE CRITERION OF AE, CAR FASHIO A NEW AUTOMOTIVE ACHIEVEMENT COLE MOTOR CAR COMPANY, INDIANAPOLIS, U.S.A. Creators of Ctdvancea Motor Cars Et comicbooks.com