Life, 1919-10-09 · page 41 of 48
Life — October 9, 1919 — page 41: what you’re looking at
What you’re looking at
This page is primarily a **toothpaste advertisement**, not political satire. The left column contains the conclusion of "Our Husbands' Department"—a humor column about marriage advice—while the right side promotes Pepsodent, a new dentifrice. The ad's pitch claims Pepsodent uniquely dissolves "film" (plaque/tartar buildup) on teeth through pepsin, an enzyme that dissolves albumin. It positions this as a scientific breakthrough approved by "High Dental Authorities." The advertisement invites readers to test a free 10-day tube and observe teeth whitening and the disappearance of the slimy film. This represents early **20th-century dental product marketing**, emphasizing scientific credibility and personal hygiene—common themes during the Progressive Era when new consumer products claimed scientific validation to build consumer trust.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: Our Husbands’ Department (Continued from page 650) in no churlish and cynical i er, y pe believe, in order to live a e s i ertai punt ried life, thata certain amour n t 1 ber ova for one’s wile is necessary. a m mis is a part of the program with 1 in our own private jad we may say that make a rule never to get mar O Y. th ES ein until every particle of afiec n our ee goa between us an] our previous partner e. Pie aight advise our friend to come All Statements Approved by High Dental Authorities ve at once and meet the tall, handsome eele who presides over our office, and ‘also to get acquainted with our enter fanent committee and take 2 couple of clr iB, in cur seeing-the-Tenderloin auto. Y. M. If Y S age fact is, this wouldn't do. We ou us ou Save I hem Ine no hopes that the members of our Shecssalh Eras eins than: eencewa toa aseamcnet H Geka Ket-ena Se all: probally nec the film, Night and day, between the teeth and elsewhere, that film does feeple whom they would probably meet Se ee ee ee se of their aimless wander : : 4 ; , 7 ree tall bi ie Blade would It is that slimy film which you feel with your tongue. It clings to the bie Kindly to such a specimen as our teeth and gets into crevices. The ordinary tooth paste does not dissolve it. friend admits he is. He doesn’t seem to That is why millions of well-brushed teeth discolor and decay. dave enough criminal instincts to make Fhat film is what discolors—not the teeth. It is the basis of tartar. It qgiinself popular with refined and cul holds food substance which ferments and forms acid. It holds the acid in fred women. What he necds is a little contact with the teeth to cause decay. cl hysical exercise, and we sn a ; =a tin nat one xym Millions of germs breed in it. They, with tartar, are the chief cause of a, and take lessons in boxing from pyorrhea. So, despite the tooth brush, all these troubles have been con- seme professional who is inspired with stantly increasing. abealthy enthusiasm for his work. Our Now dental science, after years of search, has found a way to combat frend does not need his heart treated film. It is embodied for daily use in a dentifrice called Pepsodent. It bk his solar plexus; and were we not penetrates wherever the film goes. It lingers between the teeth. When pe tary ourselves, we should like noth you use it, it attacks the film efficiently. We ask vou to prove this by a ing better than to give him a few prac tical lessons. Any man in this country ten-day test, to be made at our expense. vto, having been married for any num . be of years, admits that he is etill in See How Teeth Whiten love with his wife and is miserable he Gust hi docedt ancen down : Send the coupon for a 10-Day Tube and use like any tooth paste. Note how cle i = the teeth feel after using. Mark the absence of the slimy film. See how teeth whiten as ice a day and give him a burning kiss the fixed film disappears. You will realize then what a revolution has developed in teeth tot the kind of a man to draw tears cleaning methods. from our office. We are willing to do Pepsodent is based on pepsin, the digestant of albumin. The film is albuminou the best we can for him, on receipt of matter. The object of Pepsodent is to dissolve it, then to constantly combat it. a suitable amount, but we frankly admit Pepsin was not used before because it must be activated. The usual agent is an tat we are not sceking his trade acid harmful to the teeth. But science has discovered a harmless activating method. Be- This is not to imply, however, that cause of patents it is used in Pepsodent alone. This method is doing for millions of teeth we necessarily encourage indifference what was never done before. the part of our regular customers towards Four years of clinical and laboratory tests have proved the results beyond question. their wives. In our little ps Leading dentists all over America now urge its daily use. You are bound to adopt it when “One Thousand Ways to Leave you know it, for your children and yourself. Cut out this coupon —now, before you forget ve make it plain that every husband ‘and see what it means to you. should only steal away when he feels that it is for the best interests of all PAT. OFF. concerned, and that the practicing of seem like a base deception, is in order REG.U.S. that he may not feel it necessary, at critical moment, to assert his authority The New-Day Dentifrice and thus make his wife unbappy. Many a man has resorted to a justi A Scientific Product—Sold by Druggists Everywhere fable cunning in order to take a few Lys’ much needed rest and sport, when, 0 ttt ens eeeeenn nnn e rene ene e enna nn nnn nnn e eee ene e ee eee eee censawensocnenanen er if be had told the truth about where he Ten-Day Tube F; ‘en-Day Tube Free "3s going, he would have been guilty of sruclty to a lovely woman, It is better Send the Coupon for a '0 deceive your wife occasionally—espe- 10-Day Tube THE PEPSODENT COMPANY, Dept. 759, Sally when you are fully aware that she 1104 S. Wabash Ave., Chicago, Ill. bows you are doing it—than it is to be : Mail 10-Day Tube of Pepsodent t Srey bf that she will have to Note how clean the teeth feel after “ ileal senile it publicly, +, A Ba where there are the slightest com- using. Mark the absence of the slimy vlications, it is best to consult this office film. See how the teeth whiten as the 3 once, fixed film disappears. Address Name, comicbooks.com