Life, 1919-10-02 · page 8 of 48
Life — October 2, 1919 — page 8: what you’re looking at
What you’re looking at
This is an automobile advertisement for the Willys-Knight, not a political cartoon. The page promotes the car's "Sleeve-Valve" motor technology, emphasizing that the engine improves with use and becomes more economical and quieter over time—an unusual selling point that suggests earlier cars often degraded in performance. The accompanying illustration shows a satisfied male driver in a car, representing the typical Willys-Knight owner. The ad's central argument is brand loyalty: "Once a Willys-Knight owner, always a Willys-Knight owner," positioning the car as reliable and worth keeping long-term. The company (Willys-Overland, Inc.) was based in Toledo, Ohio, with a Canadian affiliate in Toronto.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sigs a eows the economy, tireless power and quiet, velvety action of its sleeve-valve motor, is through with experiments. He joins with the constantly growing numbers of Willys-Knight en- thusiasts in saying, ‘Once a Willys-Knight owner, always a Willys-Knight owner.”’ Thisat- titude results largely from the fact that the Willys-Knight Sleeve- Valve Motor improves with use. WILLYS-OVERLAND, INC., WILLYS-OVERLAND, LIMITED TORO Toledo, Ohio NTO, CANADA comicbooks.combs