Life, 1919-10-02 · page 39 of 48
Life — October 2, 1919 — page 39: what you’re looking at
What you’re looking at
This page is entirely an **advertisement**, not a cartoon or satirical content. It's a full-page ad for W. & J. Sloane, a furniture and interior design company operating in the early-to-mid 20th century. The ad promotes seamless rugs and floor coverings, emphasizing that their products are designed with "art knowledge" to complete room furnishings. The decorative border frames the message professionally. The company positions itself as offering expert interior design advice to solve customers' furnishing problems. There is no political or social satire here—it's straightforward commercial messaging typical of *Life* magazine's advertising revenue model. The ornamental border design and typography reflect the aesthetic standards of the era when this appeared.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ART KNOWLEDGE APPLIED TO FLOOR COVERINGS This Seamless Rug, in size, design and coloring, was planned to complete and perfect the furnishing of a charming room. Reliable, trustworthy advice, resulting from our wide experience and constant study, is at your service to solve all of your problems in furnishing. W. & J. SLOANE Floor Coverings and Fabrics Interior Decorators Furniture Makers FIFTH AVE. AND FORTY- SEVENTH ST. NEW YORK Washington, D. C San Francisco, Cal. comicbooks.com