Life, 1919-09-25 · page 33 of 40
Life — September 25, 1919 — page 33: what you’re looking at
What you’re looking at
This is a **car advertisement**, not political satire. It promotes the Columbia Six automobile, manufactured by Columbia Motors Co. of Detroit. The page features an illustration of a sleek, open-top touring car on a country road, with appreciative onlookers watching. The ad copy uses emotional language about the driving experience—"exhilaration," "beauty," "undiluted pleasure"—typical of 1920s automobile marketing. The small inset diagram labeled "For the Mechanically Inclined" lists technical components (Benz axles, Continental motors, etc.), addressing buyers interested in engineering details. The tagline "It's Good—and Makes Good" suggests the car's quality and reliability. This appears to be standard product advertising from *Life* magazine's pages, not editorial commentary or satire. No caricatures or political figures are present—just marketing copy and car imagery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It’s Good—and Makes Good A clear, Fal. day for country driving. A Columbia Six. There's a combination that is good clear through. Just a touch of exhilaration in the air, a touch of action—and lots of action in the car—elastic, responsive, enduring. There's beauty in the colors of the hillsides—and there's approval and anticipation in the eyes of passers-by. . At times when negotiating some bumpy road without discomfort ; For the Mechanically Inclined. ‘3 5 PY i a a slant or straight-up climb, the Columbia owner wonders how it is imken A xles—Continental Red Seal Motor—De- e car ca > bui Ave sic ilute sasure—how i Tak Pressed Siail: Company Frame Radiata that one car can be built to give such undiluted pleasure—how it ‘sith “Syiphon’’ Thermestatically Controlled Shat- can be ALL good. ters~ Spice. Universal Joints Borg & Beck op r Clatch— Detroit Stee! Prodacts Company's Springs Vechnical reasons there must be. And so there are. ~GCemmer Steering Gear—Auto Lite Starting & ‘ ‘ és Ughting—Atwater-Kent Ignition~ Stromberg Car- But for the average driver, though he knows that the Columbia Six rae fee tm Storase Battery Pentne is built only of the best parts manufactured—for him, well—it's the “C-teunta untiring, easy riding; the beauty; the positive joy of driving—it is goodness making good—that pleases. *Proes—Frve Passenger Tooting Four Passenger Sport Model ( fextaded), $1845.00; Three-Passenger Roadster bi iu ec wheels inclade), €1915.00; Three CotumBiaA Morors Co, pm rece e n s eeera ees -| “The Gerww of the —Atghway— COLVMBIA Six XUM comicbooks.com