Life, 1919-09-25 · page 29 of 40
Life — September 25, 1919 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine (page 555). The Chandler Motor Car Company is promoting its new "Six" coupe model. The image shows a luxury automobile of the 1910s-1920s era parked before an elegant archway with well-dressed passengers. The ad emphasizes qualities appealing to wealthy buyers: comfort, style, dignity, and fine materials like "silk plush upholstery." Six body types are listed at various prices ($1,795–$3,295), targeting discriminating purchasers. The company headquarters was in Cleveland, Ohio, with an export office in New York. **Context for modern readers**: This represents peak automobile marketing during the early automotive era, when cars were still luxury goods marketed to the affluent. The emphasis on craftsmanship and styling reflects pre-mass-production attitudes toward automobiles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CAANDCLCER SIX Famous For Its Marvelous Motor A TRULY ir aA CHARMING CAR, THIS NEW CHANDLER COUPE OU who desire a handsome closed car, seating three or four persons in luxurious comfort, will be delighted with the new series Chandler Coupe. It is one of the smart cars of the season, and just as good as it is handsome. The most exacting persons agree that the Chandler Coupe is one of the unusual cars. It is full of attractive style without the suggestion of any freakishness in design. Its dignity, its long graceful lines, the roominess of the body, the rich silk plush upholstery, the lustre of the finish, make this a car to be chosen by discriminating purchasers. This splendid body is mounted on the famous Chandler chassis, distin- guished for its marvelous motor and the sturdiness of its entire construction. SIX SPLENDID BODY TYPES Seven-Passenger Touring Car, $1795 Four-Passenger Roadster, $1795 Four-Passenger Dispatch Car, $1875 Seven-Passenger Sedan, $2795 Four-Passenger Coupe, $2695 (All prices f.0.b. Cleseland) Dealers in all Principal Cities and Hundreds of Towns CHANDLER Export Department: 1790 Broadway, New York MOTOR CAR COMPANY, CLEVELAND, O. Cable Address: “CHANMOTOR” Limousine, $3295 comicbooks.com